Link Building Copywriting Case Studies

Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).

Watch Stephan and Eric’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

 

 Netconcepts Link Building Screencast [100:16m]: Play Now | Play in Popup | Download

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Neil Patel is a leading practitioner of social media optimization, the new art of weilding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia. Featured in the Wall Street Journal as one of the top influencers on Digg, Neil has is a sought after speaker at conferences such as Search Engine Strategies, PubCon, and the AMA’s Hot Topic: Search Engine Marketing. In this interview with our founder and president Stephan Spencer, Neil shares his thoughts on the best social media sites, how to gain traffic and visibility on them, and much more…

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Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.

Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.

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If Google engineer Matt Cutts had his druthers, buying links would become an extinct SEO practice.

Cutts has addressed the topic of link-buying on a number of occasions on his blog (Mattcutts.com/blog) and in blog comments elsewhere. He’s admonished webmasters who buy links for PageRank and encouraged webmasters instead to buy only links that have been “nofollowed” — in other words, where the rel=nofollow attribute has been added to the link so that the search engines do not count that link as a vote. He has stated in no uncertain terms that Google considers “buying text links for PageRank purposes to be outside our quality guidelines.”

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• a showcase for Web 2.0 ‘done right’
• site built upon web standards and accessibility
• easy for visitors to find and compare service providers based on referrals and recommendations from business people and past clients
• ranked search result based on peer reviews and user feedback

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• A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
• Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
• A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
• indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.

Filed under: Business Blogging Case Studies RSS Marketing SEO Web Development | Email to a Friend | Printer-Friendly | 15 Comments »

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Join our founder and president, Stephan Spencer, in this archived webinar of an information-packed 90-minutes of link building secrets. The webinar, for MarketingProfs.com, was called “Google in the Real World: How Links Boost Your Ranking”.

Watch it as a streaming Flash video »

Or, alternatively download/watch as a Quicktime movie (72 MB).

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Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.

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For many of you, your email campaign lost the race even before it got out of the gate. Spam filters and email firewalls silently and unceremoniously junk your emails. Research has shown that fully one-third of permission-based emails don’t get delivered.

Even if your message gets past the filters, it doesn’t mean your email will be opened. Your recipients are brutal when it comes to slashing through the commercial messages clogging their inboxes. A split second decision will decide your email’s fate, based squarely on your From line and Subject line, and to a smaller extent, what’s visible in the Preview pane. After navigating these deliverability and openability hazards, you still have to get the recipient to comprehend and act on your message. A pretty tall order nowadays.

This virtual seminar is going to get “hands on” with reviews of actual email campaigns submitted by seminar attendees. Not all will be chosen, so give yourself the best chance of having your campaign critiqued: submit your entry early. Stephan is one of the most popularly and highly acclaimed MarketingProfs seminar leaders.

If you’ve ever wondered what you were doing wrong with your email marketing, or wondered what you could be doing better, then this is the seminar for you.

You will learn:

• How to write messages that are opened and read
• How to create subject lines that are the best they can be
• Best practices for your call-to-action and value proposition
• How to balance text and images
• When to use Text or HTML
• Whether your email is compliant with CAN-SPAM legislation
• Whether your messages will get past spam filters

The 90-minute seminar will include an extended Q&A.

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• On page 1 for “website hosting” in Google within first 8 weeks
• Hosts over 12 million members
• Sustained high search engine rankings since early 2004

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